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a-z of services Arrow local plan Arrow poole local plan first alteration (adopted march 2004)

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CONTENTS
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CHAPTER 10
Tourism
This chapter in PDF format (0.5Mbs)
Introduction
Strategic Framework
Objectives
Poole's Tourism Assets
TO1 TOURISM ASSETS
Poole's Tourist Attractions
TO2 EXISTING TOURIST ATTRACTIONS
TO3 ROCKLEY PARK
TO4 TOWER PARK
Poole's Tourist Areas
TO5 THE QUAY
Tourism Zones
TO6 TOURISM ZONES
Tourist Accommodation
TO7 RETENTION OF HOTELS AND GUEST HOUSES
TO8 HOTELS ON EMPLOYMENT LAND
TO9 HOTELS AND GUEST HOUSES
TO10 IMPROVING HOTELS AND GUEST HOUSES
TO11 HOTEL AND GUEST HOUSE FACILITIES
TO12 BED AND BREAKFAST
TO13 CHALETS AND CARAVANS
Buildings in the Countryside
TO14 RURAL BUILDINGS
Visitor Management
TO15 VISITOR MANAGEMENT
TO16 TOURIST INFORMATION
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PROPOSALS MAP
SECRETARY OF STATE DIRECTION
GLOSSARY
HELP
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10: Tourism


Introduction

10.01 Tourism makes a major contribution to the economy of Poole in its generation of wealth, economic development and employment opportunities. Poole offers a diversity of both natural and built attractions ensuring that the tourist industry does not rely too heavily on one area of the market. Decline in domestic seaside holidays has been balanced by growth in business tourism and short break holidays. Self catering accommodation is a growing market for holiday-makers while serviced accommodation is adjusting to new demands. Poole has been flexible and adapted well to changing tourism trends.

10.02 Visitors to Poole are attracted by the area’s natural coastal scenery, beaches, the Quay and the opportunities for water sports. Individual attractions draw day visitors and provide facilities and entertainment for visitors and local people. Poole also serves as a link by the Sandbanks Ferry to Purbeck, from the Quay to Brownsea Island and from the ferry terminal to the Channel Islands and Cherbourg.

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Strategic Framework

10.03 The Government’s policy, as set out in Planning Policy Guidance Note 21: Tourism, is that tourism should flourish in response to the market whilst respecting the environment that attracts visitors. The central objective is to achieve sustainable development that serves the interests of both economic growth and conservation of the environment.

10.04 Regional Planning Guidance for the South West recognises that tourism is one of the region’s most important industries providing 13% of the region’s employment and 15.2% of the region’s GDP. Policies in the Guidance aim to promote the South West as a flagship for sustainable tourism, to protect and enhance environmental assets and to increase the economic and social benefits of tourism for the region’s residents.

10.05 The Bournemouth, Dorset and Poole Structure Plan recognises the contribution that tourism makes to the economy of Dorset in providing 35,000 jobs and attracting 4.6 million staying visitors who spend some £844 million and an additional 19 million day visitors who spend £396 million. It acknowledges the impact tourism can have on the environment and infrastructure and seeks to ensure that tourism develops sustainably. The Dorset Structure Plan encourages a major tourist attraction in the Bournemouth-Poole conurbation and tourism development which will extend the tourist season in the Dorset resorts including Poole.
Serviced accommodation will be concentrated in the conurbation and towns.

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Objectives

10.06 Tourism covers a wide variety of activities and land uses and impinges on many different areas both natural and those specially created as tourist attractions. Tourism cannot be regarded as a distinct land use but it makes demands on land resources and has an impact on the environment. For this reason reference will be made to other areas of the Local Plan which deal specifically with such areas as countryside and coastal protection and traffic management.

10.07 The image of Poole is critical to the attraction of visitors and consequently to the success of the tourism industry. There are particular areas in Poole which attract most tourists and consequently experience the greatest impact from tourists. The protection and improvement of these areas and the management of visitors within them are issues within the Plan.

10.08 The Plan seeks to promote sustainable tourism whereby the intrinsic value of the environment outweighs its value as a tourism asset and that its enjoyment is secured for future generations.

10.09 The planning objectives which will address the issues and form the basis of policy are as follows:

  • to encourage and facilitate planned growth and development in tourism;
  • to protect and enhance the environment which attracts tourism through conservation, environmental improvement, traffic and visitor management, signing, information and interpretation and quality design;
  • to protect the existing and encourage new sustainable development in tourist facilities and accommodation;
  • to encourage proposals which will contribute to an extension of the tourist season; and
  • to be positive and constructive in meeting the changing needs and demands of the tourism industry.

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Figure 10.1 - Tourist Visits to Poole 2003

Figure 10.1

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Poole's Tourism Assets

10.10 The tourism industry in Poole depends on its image as a clean, attractive, vibrant centre yet with a relaxed, unhurried and friendly atmosphere.

10.11 There are areas in Poole which are recognised as distinct assets in attracting tourists and make a major contribution to local tourism:

  • The beaches and Chines between Sandbanks and Branksome Dene Chine -the safe, clean, sandy beaches have been consistent winners of the Blue Flag award and Sandbanks has received the Best Beach in Britain Award;
  • Poole Harbour
    - the largest natural harbour in Europe has an attractive and varied coastline in both its natural and built environment and is protected for its natural habitat;
  • Conservation Areas particularly The Quay and The Old Town - the architectural and historic interest of the older commercial areas of the Port and the Quay encapsulate Poole’s past maritime prosperity; and
  • Dorset Heathland particularly Canford Heath - these protected heathlands provide habitat for rare birds and reptiles and permit access on public rights of way.

10.12 Policies to protect the areas of ecological and environmental value are included in Chapter 6 on The Natural Environment. The protection of the architectural and historic interest of the built environment will be covered by policies in Chapter 5 on The Built Environment.

10.13 In recognition of the importance of these areas as tourism assets, the following policy will apply.

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TO1 TOURISM ASSETS

PLANNING PERMISSION WILL NOT BE GRANTED FOR DEVELOPMENT IN OR ADJACENT TO POOLE’S TOURISM ASSETS IF IT WOULD BE LIKELY TO HARM THE FEATURES WHICH CONTRIBUTE TO THE CHARACTER OF THOSE ASSETS. THE TOURISM ASSETS ARE: THE BEACH, THE HARBOUR COASTLINE, THE HEATHLANDS AND THE TOWN CENTRE CONSERVATION AREAS, IN PARTICULAR THE QUAY AND OLD TOWN.

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Poole's Tourist Attractions

10.14 The loss of, or damage to, any of the major tourist attractions could have a significant impact on tourism in Poole and their protection will be sought.

10.15 It is important that a diverse range of tourism facilities is maintained in Poole. Appropriate new tourism attractions particularly those with relevance to Poole and which broaden the range of facilities and are acceptable on planning grounds will be welcomed. Poole has many attractions but there may be potential for a quality facility which could give Poole a particular identity. The Borough Council will support the development of new quality tourist attractions of national significance provided that new tourism development does not damage the very environmental qualities that attract tourists and that the amenity for residents is safeguarded.

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TO2 EXISTING TOURIST ATTRACTIONS

DEVELOPMENT INCLUDING REDEVELOPMENT OR CHANGE OF USE OF EXISTING TOURIST ATTRACTIONS, WILL BE PERMITTED WHERE IT RESULTS IN THE PROVISION OF NEW OR IMPROVED TOURIST FACILITIES.

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Rockley

10.16 Rockley is a major tourist area in Poole in its coastal location, scale of accommodation offered and facilities provided. As one of only three caravan parks in Poole, the park allows choice and diversity in Poole’s tourism facilities. The location of the caravans in close proximity to the coast and Ham Common Site of Special Scientific Interest and their visual impact viewed from the Heritage Coast of Purbeck and the Area of Outstanding Natural Beauty is to be regretted. It is important, nevertheless, that every effort should be made to ensure that damage to the coast and designated areas is minimised.

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TO3 ROCKLEY PARK

NEW DEVELOPMENT AT ROCKLEY PARK WILL BE REQUIRED TO RESPECT THE SENSITIVE NATURE OF THE SITE IN RELATION TO THE ADJOINING SITE OF SPECIAL SCIENTIFIC INTEREST AT HAM COMMON, ITS PROXIMITY TO POOLE HARBOUR SITE OF SPECIAL SCIENTIFIC INTEREST AND ITS IMPACT ON THE HERITAGE COAST OF PURBECK AND THE AREA OF OUTSTANDING NATURAL BEAUTY.

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10.17 In order to reduce the impact of the caravan park a number of improvements in layout, landscaping, appropriately muted caravan colours and protection of the Site of Special Scientific Interest will be sought through future development of the site. Proposals will be sought to screen the Park to reduce its visual impact along the coast.

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Tower Park

10.18 Recent development at Tower Park has provided a leisure/tourist centre with facilities for family entertainment and activities. Leisure and 10 tourism industries are highly transient in nature and although Tower Park is likely to meet a demand for the duration of the Plan period it will need to be flexible. As an important element in Poole’s tourism industry, providing diversity, all year round facilities and wet weather entertainment it contributes to and complements the more traditional tourist areas. In order to ensure that Tower Park retains this function the following policy will apply.

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TO4 TOWER PARK

LAND AT TOWER PARK AS SHOWN ON THE PROPOSALS MAP SHALL BE RETAINED FOR LEISURE/TOURISM USE OR ASSOCIATED USES.

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Poole's Tourist Areas

10.19 The two main areas of Poole which have the greatest impact from tourism are: firstly, the Quay, the Old Town, High Street, Dolphin Centre, Poole Park and Baiter Park and secondly, the beaches from Sandbanks to Branksome Dene Chine.

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The Quay

10.20 The area of the Quay and its tourist hinterland attracts visitors for a variety of reasons: historical, architectural, pubs, the Pottery, museums, port activity and boats. Only a short frontage along the Quay provides tourism interest. The redevelopment of the Pottery, the future use of the grain silo site, the former Harbour Commissioners Building and the extension to The Thistle Poole Hotel can all make a valuable contribution to the public frontage on the Quay. The yacht haven at the Quay incorporating 100 berths for visiting yachts, improved facilities for fishermen and a flood defence scheme adds vitality to the Quay. The Quay holds an attraction to visitors across a wide range of interests from the historical and architectural features of the buildings, the opportunities for observing an active port, fishing, boating and sealife, for open views of Poole Harbour to the range of activities and facilities provided.

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TO5 THE QUAY

DEVELOPMENT ON THE QUAY WILL BE PERMITTED PROVIDED THAT IT PROTECTS OR IMPROVES THE PARTICULAR FEATURES WHICH ATTRACT TOURISTS TO THE QUAY. DEVELOPMENT ON THE QUAY WILL BE EXPECTED TO MAKE A POSITIVE CONTRIBUTION TO THE TOURIST ENVIRONMENT OF THE QUAY, TO BE OF QUALITY MATERIALS AND DESIGN AND PROVIDE A PUBLIC FRONTAGE TO THE QUAY.

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10.21 At the eastern end of the Quay a public and well designed extension to the Quay Hotel could make an attractive contribution to tourist enjoyment on the Quay. The extension of tourism interest westwards to include Poole Bridge and across to Hamworthy could further improve the tourism potential. A link from the ferry terminal along the Quay to Baiter could be achieved. Opportunities for improvement at the Hamworthy end of the lifting bridge depend on the construction of a new Poole Bridge. A footpath and cycle route to enhance this link will be sought.

10.22 To further improve the tourism link across Poole Bridge, sites to the north and south of the bridge might be appropriate for tourism development. Mixed development north of the bridge could include tourism uses and the timber yard northwest of Bridge Approach would also be suitable for a harbour related tourism attraction. Policies relating to these sites are included in the Central Area Chapter at CA6 and CA7.

10.23 Harmony should be sought between the needs of visitors, conservation of the Quay’s environment, the Quay’s commercial function and the amenity of local residents. Leisure, recreational, social and public buildings such as shops, restaurants, visitor attractions, guest houses and hotels would be suitable uses on the Quay. Flats over shops and other public buildings would be the only form of residential use suited to the Quay. In order to minimise the potential conflict between residential, industrial and tourism uses on the Quay, housing, other than upper floor flats, and most industrial uses will be resisted.

10.24 In order to achieve greater sustainability and to minimise the impact which car parking presents in the area of the Quay, as an alternative to car park provision, developers may be required to make commuted payments. The Transportation Chapter of the Local Plan provides further detail of the parking restraint area.

10.25 In order to improve public access for everyone, particularly for pedestrians and cyclists, to reduce congestion and to improve the environment on the Quay, traffic management measures will be introduced to give higher priority to pedestrians.

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The Beach

10.26 Poole’s beach between Sandbanks and Branksome Dene Chine forms a major attraction for both residents and visitors. Access to the beach is from footpaths through the Chines and down the cliffs and from various car parks. The car parks are little used out of season but are inadequate at peak times. Residential roads consequently take the overflow. Queuing for the Sandbanks ferry exacerbates the problem. It is essential that the existing car parking is retained for the beach and opportunities to improve and regulate the parking provision will be investigated. Park and ride schemes will be designed to relieve parking problems at the beach.

10.27 Poole prides itself on the high quality of its beaches and coastal environment, its cleanliness and general absence of intrusive development. Sandbanks has been a consistent winner of the European Blue Flag award for cleanliness. As a prominent part of the tourist area of Sandbanks, the area where Shore Road terminates at the beach car park is uninspiring yet has the potential to provide a focus with the benefit of environmental improvement. The Borough Council will effect a programme of environmental improvements at the eastern end of Shore Road.

10.28 Policies for the protection of the beach, coast and cliffs are included in Chapter 6 relating to The Natural Environment.

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Tourism Zones

10.29 In recognition of the importance played by the two main tourist areas: The Quay/Old Town/High Street/Dolphin Centre/Poole Park and Sandbanks it is proposed that two tourism zones should be defined. The purpose of the definition of zones is to ensure that the existing tourist activities within are protected, that new development respects the tourism role of the areas and that there may be environmental improvements.

10.30 Commercial and tourism uses within the zones will benefit from an attractive environment which will encourage visitors into the area. Enhancement schemes could improve the areas using both public and private funding to achieve specific schemes and projects. In order to encourage private investment, negotiations will take place with developers of commercial and tourism uses within the zones to seek voluntary contributions to the improvement of the areas.

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TO6 TOURISM ZONES

WITHIN THE TWO TOURISM ZONES SHOWN ON THE PROPOSALS MAP:

i) DEVELOPMENT WHICH DOES NOT RESPECT OR MAY BE IN CONFLICT WITH THE TOURISM USES WILL NOT BE PERMITTED; AND

ii) DEVELOPERS OF PROMINENT SITES WILL BE ENCOURAGED THROUGH NEGOTIATION TO PROVIDE ENVIRONMENTAL ENHANCEMENT, PUBLIC ART OR FACILITIES TO BENEFIT TOURISM.

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Tourist Accommodation

Table 10.1 - Type of Tourist Accommodation Stayed In - 2002

Type of Accommodation Number (%)
Hotel 25
Guest House/B&B 17
Visiting Friends and Relatives 16
Self Catering Flat, House, Cottage 16
Touring Caravan/Tent 11
Static Caravan/Chalet 11
Holiday Park 2
Second Home 2
Other 1

10.31 Changing trends in tourism away from the domestic seaside holiday towards short breaks, specialist and activity holidays, economy self-catering and business and conference tourism create different demands for accommodation (Table 10.1). The larger hotels have successfully adapted to business tourism and self-catering, caravanning and camping have increased in popularity both for economy and second holidays. It is the guest houses and smaller hotels which have found the adjustment most difficult.

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Hotels and Guest Houses

10.32 To attract staying visitors Poole needs a varied stock of good quality accommodation. There are 69 establishments in Poole offering serviced hotel and guest house accommodation with a total of 972 rooms. These establishments include all the stock in the Borough with 20 or more rooms and 94% of the Borough’s stock with less than 20 rooms. Recent trends include the emergence of budget hotels in Poole and greater quality assurance with more hotel rooms achieving inspection accreditation.

10.33 The room occupancy rates of the existing accommodation in Poole is high with an average of 75% in 2003. With this demand for accommodation in Poole, all hotels and guest houses should be economically viable anywhere in the Borough.

10.34 Poole has seen a decline in hotel and guest house accommodation partly as the result of tourism trends but also as a reflection of the suitability of the premises for conversion to flats and elderly persons’ rest homes. Increasing pressures to convert hotels to permanent accommodation for the rising elderly population could damage the tourism industry.

10.35 Although Poole with its diversity of activities and facilities could target its tourism industry towards day visitors, it is important that a supply of accommodation is maintained within the Borough for the contribution it makes to the local economy, for business and conference use and for visitors needing overnight accommodation en route to and from the Continent.

10.36 The Council would not wish to support outdated accommodation in inappropriate locations nor would it wish to retain hotels which are unviable. Where it can be conclusively demonstrated that a hotel is unviable or unsaleable for that purpose this will be material in considering proposals for a change of use, conversion or redevelopment of the premises. Poole has a shortage of hotel bedspaces and to ensure that the loss of viable serviced accommodation to other uses is controlled the following policy will apply.

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TO7 RETENTION OF HOTELS AND GUEST HOUSES

DEVELOPMENT AFFECTING HOTELS AND GUEST HOUSES WILL NOT BE PERMITTED WHERE IT WOULD RESULT IN THE LOSS OF ACCOMMODATION.

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10.37 A new 85 bedroom hotel has been completed adjacent to Seldown Bridge and a 126 bedroom hotel on Cabot Lane. Permission has also been granted for an extension to the Thistle Poole Hotel on the former East Quay depot site at the eastern end of the Quay as described in Policy CA16 in the Central Area Chapter.

10.38 The Borough Council is satisfied that there is potential in Poole to support further hotels. There are substantial properties which may be suitable for conversion to hotels. Greenfield sites, however, are scarce and most of the available and suitable sites are allocated for employment use. Nationally, hotels are increasingly being developed in association with B1 Uses on prestigious sites. In Poole, new hotel development will not be of a scale to undermine the Plan’s objective to protect employment land.

10.39 In recognising the potential for further hotels and the business and conference element in local tourism, land allocated for employment use will be considered favourably for hotel development in line with Policy E1.

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TO8 HOTELS ON EMPLOYMENT LAND

HOTEL DEVELOPMENT WILL BE PERMITTED ON EMPLOYMENT LAND AND IN EXISTING EMPLOYMENT AREAS, PROVIDED THE REQUIREMENTS OF POLICIES E1, E2 AND TO9 ARE SATISFIED.

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10.40 The Borough Council will encourage hotel development in appropriate locations having regard to the characteristics of the site, the needs and amenity of local residents and the quality in design and use of the site. It is particularly important that new hotels should provide Poole with a good image and should make a positive contribution to the area of their location. In assessing proposals for new hotels and extensions to existing hotels, the following policy will apply.

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TO9 HOTELS AND GUEST HOUSES

PROPOSALS FOR THE DEVELOPMENT OR EXTENSION TO HOTELS AND GUEST HOUSES WILL BE PERMITTED PROVIDED THEY SATISFY THE FOLLOWING CRITERIA:

i) THE DEVELOPMENT WILL NOT DETRACT FROM THE VISUAL OR ENVIRONMENTAL AMENITY OF THE AREA;

ii) THE DEVELOPMENT WILL NOT IMPOSE CONSTRAINTS ON THE USE OF NEIGHBOURING SITES;

iii) THE DEVELOPMENT WILL CONTRIBUTE TO THE CHARACTER AND INTEREST OF THE AREA IN ITS CONTRIBUTION TO ACTIVITY AT STREET LEVEL AND IN ITS SCALE, PROPORTIONS, LANDSCAPING AND DESIGN; AND

iv) ADEQUATE ACCESS AND PARKING IS PROVIDED.

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10.41 The need for hotels to be flexible and adapt to changing demands and to be competitive is recognised. The Borough Council will encourage the upgrading of existing hotels and the introduction of facilities to extend the tourist season beyond the summer peak.

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TO10 IMPROVING HOTELS AND GUEST HOUSES

PROPOSALS FOR DEVELOPMENT WHICH WILL IMPROVE THE QUALITY OF EXISTING HOTELS AND GUEST HOUSES WILL BE PERMITTED PROVIDED THEY MEET THE CRITERIA OF POLICY TO9.

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TO11 HOTEL AND GUEST HOUSE FACILITIES

PROPOSALS FOR DEVELOPMENT TO IMPROVE THE FACILITIES ON EXISTING HOTEL SITES WHICH ARE ANCILLARY TO THE HOTEL USE WILL BE PERMITTED PROVIDED THEY MEET THE CRITERIA OF POLICY TO9.

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Bed and Breakfast Accommodation

10.42 The change of use of dwellings to tourist accommodation can have an impact on the surrounding area. Where an area already has mixed commercial and residential development the impact may be small. In residential areas, however, the alterations necessary to front gardens and boundaries to accommodate parking and the advertising signing may be damaging to the character of the area. The noise and disturbance from the intensified use of a dwelling may detract from the residential amenity of the area. The individual characteristics of the dwelling and its curtilage will determine the appropriateness of change of use.

10.43 In recognising the contribution made by bed and breakfast accommodation to the tourism industry and its value as a supplement to local incomes, the Borough Council will encourage this development in appropriate locations and for suitable properties whilst safeguarding the environment of the area to which the tourists are attracted.

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TO12 BED AND BREAKFAST

PLANNING PERMISSION FOR THE CHANGE OF USE OF DWELLINGS TO BED AND BREAKFAST ACCOMMODATION WILL BE GRANTED PROVIDED:

i) THE DWELLING IS CAPABLE OF CHANGE OF USE WITHOUT DETRIMENT TO THE AMENITY OF NEIGHBOURING PROPERTIES THROUGH NOISE AND DISTURBANCE;

ii) THE CURTILAGE OF THE DWELLING IS SUCH THAT IT CAN ACCOMMODATE THE NECESSARY PARKING REQUIREMENT WITHOUT DAMAGE TO THE CHARACTER OF THE PROPERTY, ITS BOUNDARY AND THE LOCAL AREA;

iii) THE CURTILAGE OF THE DWELLING IS SUCH THAT THE FRONT GARDEN CAN BE RETAINED SUFFICIENTLY INCLUDING LANDSCAPING TO PROTECT THE STREET SCENE;

iv) ADEQUATE ACCESS AND PARKING IS PROVIDED; AND

v) ANY ADVERTISING IS LIMITED TO A NON-ILLUMINATED SIGN AND IS IN ACCORDANCE WITH POLICY BE6.

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Holiday Chalets, Caravans and Camping

10.44 The strategic guidance for the provision of holiday chalets, caravans and camping is set out in Tourism Policy D of the Bournemouth, Dorset and Poole Structure Plan which supports their development other than on the protected Heritage Coast, undeveloped coast of the Isle of Portland and with care in Areas of Outstanding Natural Beauty provided they do not conflict with other policies of the Plan and do not result in an undesirable concentration in any one area. In the Green Belt, new caravan and camping sites requiring permanent structures are unlikely to be appropriate.

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TO13 CHALETS AND CARAVANS

DEVELOPMENT OF NEW SITES OR THE EXTENSION OR INTENSIFICATION OF USE OF EXISTING SITES FOR HOLIDAY CHALETS AND STATIC HOLIDAY CARAVANS WILL NOT BE PERMITTED.

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10.45 There are currently three caravan parks in Poole: Rockley Park, Merley Caravan Park and Merley Court Touring Park, where there are camping facilities. The provision of touring sites is low, bearing in mind the importance of tourism to Poole and the volume of caravan traffic using the ferry terminal which may need overnight accommodation. Sites to accommodate touring caravans should be within the urban area, well screened and unobtrusive and yet close to a main road for access. The conversion of existing buildings in the Green Belt may be appropriate for facilities for campers.

10.46 Self catering holidays require a range of accommodation including holiday cottages, flats, caravans, chalets and tents. Where planning permission is required for self catering accommodation it will relate to the accommodation and not the tenure.

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Buildings in the Countryside

10.47 Some buildings in the countryside may be appropriate for tourist accommodation thereby retaining the buildings, providing holiday accommodation and reducing pressure on other housing for holiday use. Buildings which are proposed for re-use in the Green Belt should be of a sound and permanent construction and should not require major new building work. Reference should be made to the Design Code to ensure the design of buildings to be re-used respects the character of the surrounding area.

10.48 The re-use of existing buildings in the Green Belt, subject to safeguards, is appropriate development as no damage to the openness of the Green Belt will normally be incurred. Where it is not acceptable to re-use such a building for permanent residential use but would be appropriate for holiday accommodation, holiday occupancy conditions will be applied.

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TO14 RURAL BUILDINGS

THE CONVERSION OR CHANGE OF USE OF RURAL BUILDINGS IN THE GREEN BELT TO TOURIST ACCOMMODATION WILL BE PERMITTED PROVIDED:

i) THE BUILDINGS ARE OF PERMANENT AND SUBSTANTIAL CONSTRUCTION AND ARE CAPABLE OF CONVERSION WITHOUT MAJOR RECONSTRUCTION OR DISPROPORTIONATE EXTENSION;

ii) THE FORM, BULK AND GENERAL DESIGN OF THE BUILDINGS ARE IN KEEPING WITH THEIR SURROUNDINGS;

iii) THE DEVELOPMENT WILL PROTECT BOTH THE VISUAL AMENITY OF THE GREEN BELT AND THE RESIDENTIAL AMENITY OF NEIGHBOURING PROPER-TIES FROM NOISE AND DISTURBANCE; AND

iv) ADEQUATE ACCESS AND PARKING IS PROVIDED.

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Visitor Management

10.49 In popular areas the success of the tourism industry can depend on visitor management. Both visitors and local residents will benefit from easier access, car park provision, information and reduced congestion. Direction signs and interpretation boards can be successful not only in providing information which may attract visitors to the area but also in assisting visitor management. They will be encouraged in appropriate locations. Sensitive areas can be protected from excessive use and environmental improvement may be achieved.

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TO15 VISITOR MANAGEMENT

SUBJECT TO OTHER POLICIES IN THE PLAN, DEVELOPMENT WHICH WILL ENABLE IMPROVED VISITOR MANAGEMENT WILL BE PERMITTED.

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TO16 TOURIST INFORMATION

TOURIST INFORMATION ON BOTH DIRECTION SIGNS AND INTERPRETATION BOARDS SHOULD COMPLY WITH POLICY BE6 AND ILLUMINATION AND BUSINESS/PRODUCT ADVERTISING WILL NOT BE PERMITTED.

 

 

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